Runners at a race start line

Blue Dragonfly · Race Series

Sponsor Our 5K & 10K
Race Series

Partner with Blue Dragonfly to put your brand in front of hundreds of active Hampton Roads residents — race after race.

Become a Sponsor

500+

Expected Participants Per Race

3–4

Races Planned in 2026

Hampton Roads

Serving All 7 Cities

Growing

Social Following

Why Partner With Us

Your Brand at the Finish Line

BDF Walks & Runs is bringing the Hampton Roads community together through organized 5K and 10K races. Sponsoring means your business becomes part of something people will remember.

Direct Community Reach

Reach hundreds of health-conscious Hampton Roads residents — participants, families, and spectators — all in one place.

Multi-Channel Exposure

Your brand featured across social media, email newsletters, event signage, race bibs, and photography shared after every event.

Align With Wellness

Associate your brand with healthy living, community pride, and the growing fitness culture across Hampton Roads.

Recurring Opportunities

Multiple 5K and 10K events planned throughout the year — more races mean more touchpoints with your target audience.

Race Day Content

Professional race day photography and content you can use across your own marketing channels.

Award Ceremonies

Sponsor trophies and medals — your brand presented on stage at the finish line awards ceremony.

Sponsorship Packages

Choose Your Level

Every tier is designed to deliver real value. Whether you're a small local shop or a regional brand, there's a package built for you.

Community Partner

$250

  • Logo on race website
  • Social media shoutout (1 post)
  • Name on finish line banner
  • Complimentary race entry (1)
Get Started
Popular

Silver Sponsor

$750

  • Everything in Community Partner
  • Logo on race bibs
  • Sponsor booth at race expo
  • Featured in email blast (500+ subscribers)
  • Complimentary race entries (3)
  • Tag in all pre-race social posts
Get Started
Best Value

Gold Sponsor

$1,500

  • Everything in Silver Sponsor
  • Title sponsorship of one race
  • Premium banner placement at start & finish
  • Featured blog post + press mention
  • Branded water station
  • Complimentary race entries (6)
  • Post-race co-branded recap content
Get Started
Premier

Presenting Sponsor

Custom

  • Everything in Gold Sponsor
  • Naming rights for the full race series
  • Exclusive category sponsorship
  • VIP hospitality tent
  • Logo on all BDF apparel for the season
  • Unlimited race entries
  • Quarterly co-marketing activations
Get Started

* All packages are per race event. Multi-race discounts available. Contact us for a custom proposal.

About BDF Walks

A Movement Built on Community

Blue Dragonfly was founded on the belief that movement heals. Our walk/run club, BDF Walks, is the natural extension of that mission — bringing people together to explore the parks, trails, and waterfronts of Hampton Roads.

Our races are family-friendly, inclusive, and deeply connected to the local community. Sponsors aren't just logo placements — they're community champions.

Learn about BDF Walks
Community runners at a local race

Let's Connect

Ready to Sponsor?

Fill out the form below and we'll reach out within 48 hours with your custom sponsorship proposal.

Share Your Experience

Leave a Review

Blue Dragonfly
New Look ✨

New Look. Same Great Balm.

We've refreshed our look, but don't worry — Blue Dragonfly is still here! 💙

Same The Balm, same care, same Blue Dragonfly — just a fresh new look.

We're not going anywhere. 😉

Shop The Balm